Sparetailer says wrmth is bringing their a game

Thank you SpaRetailer for featuring us!

Perhaps one of the newest frontrunners in the category, heated furniture is bringing its “A game” in arguing that there’s no better way to sell it than getting derrieres in chairs. 

John Pomeroy points out that the heated Adirondack chairs in Wrmth’s Muskoka collection sell themselves when guests are invited to have a seat. 

“When we talk about the product, it’s not nearly as compelling as when somebody sits in it,” says Pomeroy, co-founder of the brand that debuted in 2020. 

Full article: https://sparetailer.com/capitalizing-on-coziness-with-heated-products/